| 客户 | 阶段 | 💰 消耗达成情况 | 📊 AMS份额对比 (%) | 📈 年同比健康度 | 消耗 灯 |
份额 灯 |
年同比 灯 |
||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 预估(w) | 实际(w) | 达成率 | 25暑期 | 26平销 | W1实际 | vs 双锚 | 年同比 | vs 4月Base | |||||
| 作业帮 | 起量期 | 97.2 | 114.4 | 117.7% | 20% | 30% | 25.3% | +5.3pp / -4.7pp | +56.8% | -4.8pp | 🟢 | 🟡 | 🟢 |
| 猿辅导 | 起量期 | 94.2 | 66.5 | 70.6% | 20% | 36.6% | 25.7% | +5.7pp / -10.9pp | -11.6% | +20.3pp | 🔴 | 🔴 | 🟡 |
| 叫叫阅读 | 起量期 | 52.8 | 88.0 | 166.7% | 45% | 55% | 53.5% | +8.5pp / -1.5pp | +172.1% | +1.8pp | 🟢 | 🟢 | 🟢 |
| 跟谁学 | 起量期 | 51.6 | 70.4 | 136.5% | 28% | 30% | 30.3% | +2.3pp / +0.3pp | -8.9% | -12.5pp | 🟢 | 🟢 | 🟡 |
| 学而思 | 起量期 | 38.4 | 87.7 | 228.3% | 18% | 23% | 33% | +15pp / +10pp | +31.0% | +68.4pp | 🟢 | 🟢 | 🟢 |
| 聪明核桃 | 平销期 | 20.4 | 26.2 | 128.5% | 30% | 80% | 82% | +52pp / +2pp | -56.8% | -76.2pp | 🟢 | 🟢 | 🔴 |
| 助火 | 起量期 | 15.6 | 9.8 | 63.0% | 30% | 40% | 33.3% | +3.3pp / -6.7pp | -43.9% | -68.2pp | 🔴 | 🟡 | 🔴 |
| 秣马未来 | 起量期 | 14.4 | 22.7 | 157.3% | 10% | 30% | 29.5% | +19.5pp / -0.5pp | +5949%小基数 | 高速增长 | 🟢 | 🟢 | 🟢 |
| 平行线 | 起量期 | 12.6 | 13.8 | 109.7% | 25% | 30% | 25% | ±0 / -5pp | +188.0% | -213.5pp | 🟢 | 🟡 | 🟢 |
| 网易 | 起量期 | 10.8 | 5.6 | 51.4% | 50% | 50% | 24.6% | -25.4pp / -25.4pp | -53.9% | -10.3pp | 🔴 | 🔴 | 🔴 |
| 杭州砥木斯 | 起量期 | 10.8 | 9.6 | 89.1% | — | 70% | 100% | — / +30pp | — | 新客 | 🟡 | 🟢 | — |
| 51talk | 平销期 | 6.4 | 12.8 | 199.7% | 40% | 45% | 42.5% | +2.5pp / -2.5pp | +101.4% | -27.2pp | 🟢 | 🟢 | 🟢 |
| 三三得九 | 起量期 | 9.0 | 21.1 | 234.0% | 40% | 75% | 85.1% | +45.1pp / +10.1pp | +119.3% | -452.5pp小基数 | 🟢 | 🟢 | 🟢 |