| 客户 | 阶段 | 💰 消耗达成情况 | 📊 AMS份额对比 (%) | 消耗 灯 |
份额 灯 |
|||||
|---|---|---|---|---|---|---|---|---|---|---|
| 预估(w) | 实际(w) | 达成率 | 25暑期 | 26平销 | W1实际 | vs 双锚 | ||||
| 作业帮 | 起量期 | 97.2 | 127.2 | 130.9% | 20% | 30% | 22% | +2pp / -8pp | 🟢 | 🟡 |
| 猿辅导 | 起量期 | 94.2 | 61.3 | 65.1% | 20% | 40% | 20% | ±0 / -20pp | 🔴 | 🔴 |
| 叫叫阅读 | 起量期 | 52.8 | 76.5 | 144.9% | 45% | 55% | 55% | +10pp / ±0 | 🟢 | 🟢 |
| 跟谁学 | 起量期 | 51.6 | 67.6 | 131.0% | 28% | 30% | 30% | +2pp / ±0 | 🟢 | 🟢 |
| 学而思 | 起量期 | 38.4 | 70.5 | 183.6% | 18% | 30% | 30% | +12pp / ±0 | 🟢 | 🟢 |
| 聪明核桃 | 平销期 | 20.4 | 27.5 | 134.8% | 30% | 80% | 80% | +50pp / ±0 | 🟢 | 🟢 |
| 助火 | 起量期 | 15.6 | 14.6 | 93.6% | 30% | 40% | 40% | +10pp / ±0 | 🟡 | 🟢 |
| 秣马未来 | 平销期 | 9.6 | 24.0 | 250.0% | 10% | 30% | 30% | +20pp / ±0 | 🟢 | 🟢 |
| 平行线 | 平销期 | 8.4 | 11.3 | 134.5% | 25% | 30% | 33% | +8pp / +3pp | 🟢 | 🟢 |
| 网易 | 平销期 | 7.2 | 3.2 | 44.4% | 50% | 50% | 20% | -30pp / -30pp | 🔴 | 🔴 |
| 杭州砥木斯 | 平销期 | 7.2 | 8.2 | 113.9% | — | 70% | 100% | — / +30pp | 🟢 | 🟢 |
| 51talk | 平销期 | 6.4 | 11.7 | 182.8% | 40% | 45% | 45% | +5pp / ±0 | 🟢 | 🟢 |
| 三三得九 | 平销期 | 6.0 | 26.7 | 445.0% | 40% | 75% | 83% | +43pp / +8pp | 🟢 | 🟢 |